Legends News
LEGENDARY YOUNG ARTIST, HAZEL DOONEY, CREATES A LIMITED
EDITION FOR LEGENDS RUBBERS!
In what is believed to be an unusual first, Australian artist, Hazel Dooney, has agreed to license her name and six images from solo exhibition scheduled for 2009, New Canon Of 21st Century Saints for a limited edition series of tin boxes manufactured by Legends Rubbers, a small, Australian manufacturer of condoms.
The tins will be distributed throughout Australia, New Zealand, the USA and possibly Europe from September, 2009.
The first in the series will be released in September, this year, with a wider launch planned to coincide with the opening of the the 21st Century Saints show at MARS Gallery, in Melbourne, on St Valentines Day, 14th February, 2009. The exhibition's opening night party will be hosted by Legends Rubbers.
This is the first collaboration of this kind in Australia and is particularly daring on the part of the young entrepreneur, Daniel Moeschinger, who runs Legends Rubbers , given Dooney's often controversial and sexually explicit art. Her installation, Sex Tourist, was a highlight of Art Melbourne '07 but was censored by the organizers and sponsors. Last week, World Vision Australia forced the organizers of a charity auction benefitting the charity to remove two of her small, unprovocative works on paper because of concerns regarding the content of the rest of her work.
""It's a big thrill to work with an artist of Hazel Dooney's calibre," Daniel Moeschinger, Legends Rubbers founder and managing director, said. "I approached her because she is exceptionally talented, smart and unafraid to step outside the norm. Besides, I love her imagery: her women are strong, sexy, and unembarassed, just like her, and they perfectly express Legend's brand values!"
He added, "It's an exceptional oportunity for a small Australian company like ours."
Born in 1978, Hazel Dooney fast-rising reputation and success as a young artist has been enhanced by her insistence on working apart from the traditional gallery and institutional art system , emulating British artists such as Damien Hirst and Banksy and of course, the late Andy Warhol.
Regarding the licensing arrangement with Legends Rubbers, Hazell Dooney said, "It's a great way to distribute and increase awareness of art to people who may not otherwise be able to afford it or who have yet to become really interested in it."
For further information about Hazel Dooney and her art, visit her web site at http://www.hazeldooney.com as well as her popular blog, Self Vs Self at http://www.hazeldooney.blogspot.com
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